The Bottom of the Pyramid in Practice
June 1-2, 2009
UC Irvine’s Institute for Money, Technology and Financial Inclusion (www.imtfi.uci.edu),
the Center for Research on Information Technology and Organizations (www.crito.uci.edu), and
Intel Research
Workshop Program
Day 1: June 1st
1:45-2:00 p.m. Welcome and Introductions, Bill Maurer, UC Irvine
2:00
–2:30 p.m.
Overview of BoP, Renee Kuriyan (Intel Corporation) and Isha Ray (UC Berkeley)
2:30- 3:40 p.m.
Session 1: BoP as producers
Discussant: Scott Mainwaring, Intel Research
Why the BoP should care about profiting from the
ToP
Aishwarya Ratan, Microsoft Research India
Moving the Bottom of the Pyramid Upward: Mobile
Phones and the Expansion of
Economic Networks in Morocco
Hsain Ilahiane, Iowa State University and John
Sherry, Intel Corporation
3:40-4:00 p.m. Break
4:00-5:30 p.m. Session 2: Financial Services for the Poor
Discussant: Isha Ray, UC Berkeley
Women's Sociality, Infrastructure, and the Making
of Payments Space in Cairo
Julia Elyachar, UC Irvine
How M-PESA fits into and alters financial habits:
The results of the financial
diaries project
Olga Morawczynski, University of Edinburgh
Whose non-interoperability? Experimentation and
reimportation in the payments space
Bill Maurer, UC Irvine
5:30-6:30 p.m Reception
Day 2: June 2nd
9:00-10:30 a.m. Session 3: Participation and Access
Discussant: Paul Dourish, UC Irvine
Intermediaries and the BoP
Savita Bailur, London School of Economics
E-shopping through Drive-by WiFi: Innovative Connections
and the Need for Co-creation
and Co-design
Jo Tacchi, Queensland University of Technology
10:30-11:00 a.m. Break
11:00-12:30 p.m. Session 4: BoP, Consumption and Emerging Markets
Discussant: Samantha Cross, UC Irvine
The Hidden Phantasm of Corporate Social Structure:
The Fight That Surprises
Everyone, Even You
Tony Salvador, Intel Corporation
Imagining the Bottom of the Pyramid
Heather Horst, UC Irvine
Depoliticizing the Consumer
Renee Kuriyan and Dawn Nafus, Intel Corporation
12:30-1:30 p.m. Lunch
1:30- 3:00 p.m. Discussant Panel
Vijay Gurbaxani, CRITO; Paul Thomas, Intel; Mohammed Mohammed, Bill & Melinda
Gates Foundation
3:00-3:30 p.m. Closing Remarks and Open Discussion